Well, here’s a full-house of stupidity. Kraft recently launched an ad campaign for its Zesty Italian salad dressing with a bare-chested, hot Italian dude endorsing the product. In one particular ad, the dude is laying naked on a picnic blanket with a corner of the blanket pulled over his, um, junk (modesty people!) and a bottle of the dressing laying next to him, along with other various picnic items.
One Million Moms (which is basically an all female version of the GOP) has branded the ad disgusting and launched its own campaign to have Kraft’s campaign removed. There’s a lot of campaigning going on here, folks. This is serious stuph.
So let’s break this down piece by piece, shall we? Let’s first address Kraft’s Zesty hunky Italian dude (I wish that were my name). A Kraft spokesperson defended the ad campaign by saying, “We wanted to recognize our consumers as more than just moms, but also as women and give her a campaign that has her view Kraft salad dressings in a whole new way.” Ok, fine. You’re correct. Women are indeed more than just mom’s. They are women, too. They enjoy eye candy just as much as men do. BUT, are you really suggesting that women are the only people who eat salad? I’m a guy. I like a salad every now and again. Furthermore, I know lots of guys who like salad. I find it rather short-sighted of Kraft to market a product consumed by both genders specifically to women. But that’s okay. I prefer Ranch dressing anyhow. So take that, fuckers.
Let’s move on to One Million Moms. One Million Moms is the same group that attempted to organize a boycott of JC Penney (after JC Penney selected Ellen DeGeneres as their spokeswoman) for having an openly gay spokeswoman, so you know right off the bat that they’re a big group of haters. Their online campaign (is there an online campaign for everything these days?) claims the ad is “the most disgusting ad we have ever seen Kraft produce.” Honestly OMM, is there anything in that ad you don’t see if you go to the local pool or to a beach? Any dude wearing speedos at the beach is showing more skin than “the Zesty Guy,” (as he’s come to be known on Twitter) is in this ad. So what’s the deal? Are you just making noise simply for the sake of making noise? Are you just not happy unless you have something to bitch about? Is this what the right has been reduced to? Oh, we have nothing legitimate to bitch about so let’s just throw shit at the wall and see what sticks! Ugh, get a life people.
Quite simply, both Kraft and OMM are stupid in scenario: Kraft for marketing exclusively to women and OMM for existing, and making much ado about nothing. In short, there’s nothing to see here, people. Move along.